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December 3, 2008 — On November 16, 2008, the Boards of Printing Industries of America and the Graphic Arts Technical Foundation approved the renaming of PIA/GATF to Printing Industries of America, as well as a new logo and tagline.
The new logo depicts the technology, artistry, and dynamic growth of the industry, while the new tagline, “Advancing Graphic Communications,” captures the organization’s innovative, forward-thinking approach.
This change is the result of a comprehensive, 14-month branding research project. The goal of this project was to strengthen and streamline the messaging to the graphic communications industry, its suppliers, partners, customers, and lawmakers and to better reflect the activities within the organization.
A number of changes will be taking place as a result of this initiative, including the renaming of the organization’s website from www.GAIN.net to www.printing.org. Plus in 2009, the website will be completely revitalized and re-launched with a more user-friendly format.
Additionally, in the spring of 2009, Printing Industries of America will merge its two magazines, GATFWorld and Management Portfolio into one publication—Printing Industries of America: The Magazine. The content will be based on the results of a comprehensive reader survey to ensure that the organization’s members are receiving the most pertinent information.
For more information about the Printing Industries of America branding initiative, please contact Lisa Rawa, vice president of marketing, at 800-910-4283, ext. 810 or lrawa@printing.org. |
