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June 10, 2008 — Multi award-winning Welsh artisan organic flour producer, Bacheldre Watermill, has chosen Innovia Film’s biodegradable and compostable material, NatureFlex™, to add the finishing touch to its stylish flexo-printed flour packaging.
Previously using a foil-based label, Bacheldre Watermill was delighted when Berkshire Labels offered the solution to move to a compostable label from their BioTAK™ range that would fit with the existing compostable flour bags.
In 2001 Berkshire Labels started its research for a completely biodegradable label, recognising the need to start providing environmentally friendly alternatives within the packaging industry. Its exclusive BioTAK™ range conforms to the Biodegradable and Compostable norm EN13432 and involves applying a 100% biodegradable permanent adhesive to a material such as Innovia Films’ NatureFlex™, which is available in white, clear and metallised. Bacheldre Watermill chose metallised NatureFlex™ NM for this product.
NatureFlex™ NM is a unique cellulose-based film, manufactured from renewable wood pulp and metallised in-house. It is the only metallised biodegradable film suitable for home composting because the level of metal is so small – less than 0.02% - which slows the film’s degradation by a matter of days but does not interfere with its biodegradability in any other way. Modified coatings ensure excellent metal lay-down and adhesion providing a very high moisture barrier with a transmission rate of less than 10 g/m²/day (30degC, 90% RH).
All NatureFlex™ films are certified to meet both the European EN13432 and American ASTM D6400 standards for compostable packaging. The wood-pulp is sourced from managed plantations from referenced suppliers operating Good Forestry principals (FSC or equivalent). NatureFlex™ films typically have a renewable biobased content of some 95% by weight of material. They also offer natural and organic product manufacturers the ability to align their packaging message with the spirit of their product marketing.
Matt Scott, co-owner and founder of Bacheldre Watermill, enthuses: “With the introduction of these new BioTAK™ labels made from NatureFlex™, our packaging is now fully sustainable and compostable, is able to achieve biodegradation within just a couple of months and certainly stands out as something special in the flour category.”
For more information on the BioTAK™ range visit www.biotak.co.uk
For more information on Bacheldre Watermill visit www.bacheldremill.co.uk
NatureFlex™ is a registered trademark of Innovia Films Group. BioTAK™ is a registered trademark of Berkshire Labels Ltd.
Innovia Films Ltd, www.innoviafilms.com, is a major producer of Biaxially Oriented Polypropylene (BOPP) and cellulose (Cellophane™) films with production sites in the UK (based at Wigton in Cumbria), USA, Belgium and Australia.
It holds a leading global position in the markets for labels and security films, coated packaging, overwrap and biodegradable and compostable films under the brand-name NatureFlex™, employing some 1,400 people worldwide (900 staff are based at Wigton in Cumbria). For further information contact: Patricia Potts, Global Communications Manager at patricia.potts@innoviafilms.com; or Zena Bergmann, PR Assistant at zena.bergmann@innoviafilms.com |
