Tag Archives: flexography

Dr. John Writes: Digital Printing – Friend Or Foe For Flexo Printers?


By Dr. John Anderson

As I travel throughout the US & Canada these days, the conversations often turn from flexo, to digital printing as the technology for the future. If you listen to the marketing hype then digital is poised to take over from flexo as the process of choice for packaging. I guess one day this may be true, but is it really imminent?

What makes me smile most about the conversations is the thought that it has to be one technology or the other, where in reality a combination of the two, producing products for the optimum cost and efficiency, is the most likely solution for a LONG time to come.

When I started my PhD back in 1993, researching screen printing at the University of Wales Swansea, it was a 3 year research project sponsored by the UK government and the Screen Printing Association, with 30 screen printer companies as members of the project group. The drive behind the project was the emergence of digital printing, and how it was being marketed to wipe out and replace the screen printing industry within a few years. Sound familiar? There were huge issues in the screen printing industry at the time, with companies experiencing, in some cases, waste in excess of 50% of all of the raw materials, high costs, and bottlenecks with the slowest of the major print processes. In reality a perfect target for the digital printing technologies.

Half way through the project, just 18 months later, all of the project member screen printing companies were still in business, and every one had added some form of digital printing to their business. Instead of eliminating all of the screen printing, it was used to replace the high waste loss making short runs and allow the screen printing process to be used on more profitable jobs. By combining the two, it allowed the printer to reduce costs and increase profitability. In fact many of the printers commented over time that the digital printing services helped to attract more new clients, who then also gave them their screen printing work as well, making digital a true friend and not a foe!

Today, 19 years later, digital now has a much larger % of these companies, in some cases 100% of the business, but in many others screen printing is still used where it has technical or economical benefits over digital in terms of ink film weight, specialty inks, investment costs, or a number of other reasons.

So as we look at the packaging market, can we expect the same to happen with flexo and digital printing? I think the simple answer is yes, but in a long time from now! Flexo is still a strong and rapidly growing print process with many benefits and advantages that will make it a much tougher to replace than screen printing, or even litho in commercial and book printing.

Digital printing has come a long way. The new technologies and presses promise new levels of productivity, but they still face challenges in speed, substrate compatibility, conversion requirements, and food contact regulations, etc. High speed continuous inkjet seems to be the most likely contender to address the speed and productivity and ultimately the food contact regulations will be solved without the high cost barrier laminations of today, but the challenge to take over from Flexo remains a significant one.

There are certainly parts of the market today that are better suited to digital technology; narrow web labels is a clear example. At the last Labelexpo over 40 companies promoted their versions of digital printing presses. This year in Chicago there are sure to be even more! The challenge is how to transition from short runs and variable data, to producing millions of labels, or shrink wraps, or pouches with fixed graphics, and be able to do it economically.

There are thousands of flexo presses in the market, most are already paid for, many running at speeds of 1000-2000 ft/min on a 50+” wide web CI press, or 300-800 ft/min on a narrow web press. To match the productivity of one new fast change wide web CI Flexo press will take 3 or more digital presses, with each digital press costing as much if not more than the Flexo press. The economics of the press costs and replacing existing equipment may be digital’s biggest challenge in the next 15+ years.

A key benefit of the digital press has always been no plates, and instant change overs, but the quick change sleeved flexo presses, standardized process printing, and minimal startup waste focus, has somewhat eliminated most of the benefits for digital for all but the shortest runs. Plus as more printers move to co-printing multiple versions of jobs side by side, for example 4 cookie varieties run side by side instead of 4 individual jobs at 4 across each time, this reduces the flexo plates used on this set of jobs to just 25% of before, and increases the run length to be 400% longer, lowering costs and increasing productivity.

Flexo has also gotten smarter, higher quality, faster, and more productive, raising the bar daily for the digital offerings. Flexo today can also match or better the quality of digital, a fact that was certainly not true 5 years ago, so quality is no longer a driver to choose digital. The amount of packaging in each supermarket or store, and the number of stores globally, means that the challenge is way beyond any of today’s digital printing presses.

In the near term one area that digital and flexo WILL work together is in hybrid systems. Combining flexo and digital in-line, with flexo printing the standard overall graphics, and digital taking care of the identification, ingredients, etc., especially for the number of languages in Europe, etc., This practice is already starting to be seen, but for mass volume commercial viability production must be at flexo speeds, and not slowed significantly by the digital printing. It is exciting to see digital print technologies coming into the packaging space now that are starting to make this a reality.

The next wave of enhancements for digital printing will include hybrid technologies combined on existing presses,that add variable data and QR codes to help drive customer interaction, or brand value in the perception of the end customer, or security information with offset and flexo presses for packaging, to enhance and/or protect the final product.

As a flexo industry we should not be afraid of digital printing at all, instead we should be looking at how can we leverage and use digital to grow and enhance our businesses, and give our end customers and brands more of what they are looking for.

I am looking forward to seeing many of you at Labelexpo in Chicago this year, one of the best places to see the latest and greatest in flexo and digital technologies, and judge for yourself where the future is heading.

Dr. John’s Contact Information:


For anyone who does want to email me, please use john.anderson3@kodak.com and please don’t miss out the number 3 in the address, or you will reach another John Anderson in Kodak manufacturing!

Have a wonderful day.

Dr. John

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Filed under Plate Technology, Plates

Dr. John Writes: Do You Accept Things as “NORMAL” in Flexo that You Should NOT Accept Any More?


Throughout my time in the flexo market I have continuously been involved in research, training, troubleshooting, and projects to revolutionize the industry. Sometimes the results are small, sometimes big, sometimes accepted, but most often resisted. Most often the answer when I ask “Why do you do that?” is “because we always have!”

After a while you get into the same habits, and without realizing it you end up in the same mode of “that’s normal for flexo” and accepting some things that you really should not. We all do it! One example that comes to mind is “I have to choose between good highlights or good solids, I can’t have both!” This comes from the typical pinholed nature of the solids in flexo and the four main actions that people take to address it:

  1. Increase the amount of ink used with higher anilox roll volumes
  2. Increase the ink strength with more pigment
  3. Apply more impression pressure from the plate to the substrate
  4. Separate the screens (highlights) and solids onto two separate plates for that one color

However, when we look at each of these four “normal” actions in flexo, because of the need to choose between highlights and solids, we see the true results:

1. MORE INK! Adding more ink does not eliminate the pinholes in the solid, but instead it applies larger ridges of ink to the substrate surface. More ink means more raw materials, more solvent to remove in drying; more drying means more energy as heat. More dryer energy often means that there is a need to slow the press down to achieve this, resulting in lost productivity. These are all “normal” actions in flexo, resulting in more raw materials, more energy, higher costs, and reduced productivity.

Other issues with using more ink are that it tends to cause more dirty print, which causes more stops to clean the plates, and increases the risk of damaging the plates. This is a cost in time, productivity, and materials, but results in inconsistent print quality, and often negatively impacts subsequent processes such as lamination and slitting/conversion when the materials need to be stripped out. A common accepted “normal” action to reduce the risk of dirty print is to reduce the applied resolution, as LPI, making the minimum dots bigger, decreasing image quality capabilities.

2. MORE PIGMENT! Pigment is the component of the ink that provides the color we are looking for, and the theory is to use more pigment for more color. But when the ink is applied in ridges separated by pinholes, the effect and value are minimized. The best way to get the strongest and cleanest color is a thin even layer of pigment with no pinholes, more like what we traditionally see in gravure printing! The light then reflects more evenly, giving a cleaner, brighter, and stronger color.

Pigment is one of the most expensive, if not the most expensive, components in the ink, so adding more increases the costs significantly. Also if you keep adding pigment, density goes up until it reaches a point at which it interferes with the ink flow and can cause the density to drop. Most flexo inks are pigmented to the maximum, often beyond the optimum value for efficient printing. Ink flow is a critical factor, especially as press speeds increase, and poor ink flow will result in ink starvation and poor solids.

This can also cause increased dirty print in a similar way to more ink volume in the first action, with similar solutions to address it, resulting in higher costs, lower productivity, and lower image quality!

3. MORE IMPRESSION PRESSURE! This is something that every flexo printer in the world seems to know—that when you apply more impression pressure from the plate to the substrate, the density goes up!

When you ask why, not many can explain it to you, but they know it just works! The explanation for this is actually very simple—the ink is applied in ridges separated by pinholes or voids; and as you apply more pressure on the top of the ridge, the ink is squashed sideways, filling the voids and increasing the ink coverage, and increasing the density achieved!


Image 1: Typical Flexo Solid – showing the ridges of ink and pinholes

Unfortunately most also work on the principle that “If a little more impression pressure is good, then a lot more must be better.” This results in over impression, and that introduces a whole new set of issues.

Over impression causes excess dot gain in the highlights, accelerated plate wear in the highlights, and ink build up for dirty print. Although true for flat top and round top dots, the issues are particularly true for the round top dots of traditional digital LAMS (Laser Ablative Mask System), with the very small surface area being very sensitive to the pressure, growing rapidly, and causing excess heat and friction to wear the smallest dots. This accelerated wear, along with impression sensitivity of traditional LAMS plates, causes greater operator sensitivity and inconsistency in setup and through the run.

Over impression also tends to drive the ink off the smaller dots to the edges more, causing ink build up, resulting in dirty print. This then means more stops to clean the plates and that increases the risks of plate damage. Increasing the minimum dot size can help—with a lower LPI for the image, larger dots are less sensitive, tend to be flatter on top, and distribute the impression better. But doing this is a clear sign of accepting that this is normal to compromise the highlights to improve the solids.

4. SPLIT SOLIDS & SCREENS! This is really a sign of having to throw in the towel and accept that instead of one or the other you need to get the best of both worlds. This is a normal action with traditional LAMS plates with their rounded tops, and less often with the digital flat top dot solutions. This means more prepress—two plates, two mounting tapes, two inks, two print stations to setup, two driers to run, etc. Basically more materials, more energy, so more costs. One thing in its favor is that doing this means the plate suffers less from ink starvation and drying issues, and often runs easier and faster at times with traditional LAMS plates.

These four actions are “normal” and accepted as necessary throughout flexo, and in the past they often were needed. Today however this is not true.

The micro plate surface texturizations designed to break up the pattern that causes the pinholing in the ink transfer—like DigiCap NX introduced by Kodak in 2010, which minimizes pinholing without needing more impression pressure—has resulted in a very new situation. Now the ink volumes and pigment loads can be reduced, with often 25 percent lower anilox volumes. This means less ink is used, fewer raw materials, lower cost materials, and less energy to dry, plus this can often mean higher press speeds in turn.

All of the micro surface texturizations like DigiCap NX, or its closest clone, help the densities achieved! Kodak DigiCap NX is the simplest with no loss of imager speed or increased costs. They all require flat top dot structures without oxygen inhibition to form correctly on plate, which also helps with greater impression latitude and plate life. But only Flexcel NX with pixel for pixel imaging to gives you the optimum imaging in the highlights. The others all give up the positive effect for the highlights in traditional LAMS imaging of dot sharpening through oxygen inhibition shrinking the dots to be smaller!


Image 2: Solid produced with same anilox roll and ink as Image 1 using DigiCap NX

The days of choosing highlights or solids are almost past us now as a normal practice, unless you are still using the rounded top dots of traditional LAMS plates! Yet many people still seem unaware that they don’t need to make that compromise, or accept its resultant effects in terms of costs, materials, and productivity.

Isn’t it time you proved to yourself that you don’t need or want to compromise in the same way anymore, and you really can get both at the same time? So why not try for yourself, either with Flexcel NX, alone or head to head with the competitions best? I know you will glad you did.

Dr. John’s Contact Information:


For anyone who does want to email me, please use john.anderson3@kodak.com and please don’t miss out the number 3 in the address, or you will reach another John Anderson in Kodak manufacturing!

Have a wonderful day.

Dr. John

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Filed under Ink, Plate Technology, Print Defects

Dr John Writes: FFTA Success in Baltimore, With The Strongest Attendance In Years!


After spending my second weekend this year in Baltimore with the FTA, (the first was for the print awards judging in January, and now for the FFTA Forum and INFO*FLEX), it is clear that the event was a great success for the FFTA, and for all of the volunteers and staff that worked long hours to achieve it. I want to congratulate FTA President Mark Cisternino for generating so much interest (as well as his 30th anniversary at FTA), and his team for all the work they are doing.

As the sole Platinum Plus sponsor again in 2014, Kodak is a great believer and supporter of the FTA, and see this as one of the most important events for the Flexo industry globally each and every year. This year was filled with a very upbeat air, lots of people are as busy as they have been in a long time, and there is clearly a need and desire to invest in upgrades to the latest technologies. I want to congratulate all of the 2014 FTA Excellence in Flexography  award winners, many of which were produced using Kodak plates, but especially I would like to recognize Sunshine Plastics of California (with prepress and Kodak Flexcel NX Plates from Trisoft Graphics) for their 3rd Best of Show award in Wide Web in 4 years. There were some great entries in the print awards, and it was a real pleasure to participate in the judging process this year. I encourage more of you to enter your prints, it really is a great competition with an impartial and fair judging process, but if you don’t enter then you have no chance to win! What I will say is make sure you read the rules, and enter the correct number of samples and the proof. If you’re unsure call Shelly or Joe at the FTA and they will help you through it. Submissions for 2015 need to be entered by January 2015 at the latest, so start planning now in order to be included in the entry for next year.

For our industry, one of the exciting and encouraging parts of the Forum was the need to bring in lots of extra chairs for the FTA committee updates and meetings on the Sunday morning The FTA revolves and thrives around the activities of the committees and the volunteers who participate. It is great to see so many people willing and interested to get- involved. The FTA is a members association, and it is critical that the members participate.  Kodak plans to increase our active involvement his year and we’d encourage you to do the same.

On the Saturday before Forum kicked off Kodak also held its inaugural Flexcel NX users meeting, a forum for Flexcel NX System owners that allowed Kodak to present not only what is available today, but also what is coming down the road in terms of developments and innovations, and gain feedback and interaction with our user base. The event was a great success, attracting attendees from as far away as Australia and putting some of the newest Flexcel NX System owners together with those that have been growing their Flexcel NX System business for many years. There’s always so much to learn from each other, especially when at least 3 of the companies in the room have just invested in their 4th Flexcel NX System!  We plan to repeat the event in 2015 alongside the FTA Forum in Nashville and will be encouraging users to attend both events.

As Kodak we are proud to work with and sponsor the FTA at this important industry event, and we look forward to seeing you in Minneapolis for the Fall Conference October 20-22, or down in Nashville for the 2015 for the FFTA Forum and INFO*FLEX May 03-06.

Dr. John’s Contact Information:


For anyone who does want to email me, please use john.anderson3@kodak.com and please don’t miss out the number 3 in the address, or you will reach another John Anderson in Kodak manufacturing!

Have a wonderful day.

Dr. John

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Filed under Plate Technology, Printing

Dr. John Writes – Why in the World of Flexo? Introducing a New Series

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Filed under Plate Technology, Printing

REVO Team drives Digital Flexo Revolution

Logo_REVO_TeamREVO is a Project Team which collects 7 industry Leaders cooperating to drive flexography towards the new “digital” world of Printing and Converting.  Process consistency, efficiency and cost reduction are the objectives of REVO Digital Flexo Revolution, to win the Labels and Packaging challenge for short runs, global quality and total flexibility. The REVO Project Team members have started to cooperate in December 2013, officially announcing the project in February 2014. REVO Team has selected UV Flexo, extended colour gamut and digital process automation as the three technology drivers to support flexography to become “digital” and keep its role of leadership in Labels and Packaging industry. “We want to create an industry move towards flexo digitalization” state REVO Team Members “We share together all our latest innovation, our open and cooperative approach is the key to success”. Every partner delivers a specific technical contribution to the project:

Niklas Olsson of Flint Group Narrow Web comments: “UV Flexo is the ideal process to become digital: UV inks are inherently consistent as there is no VOC evaporation to “disturb” the printing process, furthermore inks do not dry on the plates so waste is reduced and quality consistency increases. UV flexo inks printing quality is superior to water and solvent based flexo inks as less ink is transferred (ink is full solid, without VOCs). Dot gain is reduced and ink densities are higher. REVO process needs top printing quality and high colour density to achieve the best performances. New generation low migration UV Flexo inks support the REVO Digital Flexo Revolution with high pigmentation, consistent ink transfer, consistent density properties, giving to REVO projects a wide range of graphic possibilities, and excellent consistency performances.”


Dan Pulling of Esko adds: “Extended colour gamut is the most logic solution for the flexo industry going “digital”. 7 inks always in the press. No need to change anilox or ink. No special colours, no colour matching, no waste of substrate, no press down-time. Most PMS colours can be reproduced by printing 7 colours on top of each other. With 7 colours separation pre-press can “digitally” reproduce 90-95% of PMS colours. A new era can be predicted for Flexo, fully integrated in a digital work flow, as it happens already with Digital presses. The same file can be printed on a Digital or on a Digital Flexo press, with consistent “digital” print quality, and equivalent costs and productivity on both presses (Flexo keeping a wider range of applications in medium to long runs). REVO technology also provides greater design flexibility as the same job can be printed with virtually unlimited number of PMS colours. Or 2 or more jobs can be interlocked on the same web, with total different PMS colours. REVO opens a wide range of new possibilities for graphic designers and production managers. Wide flexibility in a “digital” REVO production flow.”


Friedrich Wolf of DuPont states: “New digital flexo plates” allow for extreme consistency and print quality. New plate qualities and modified processing work flows results in high image resolution and excellent ink transfer. The solvent free plate processing technology supports the environmental awareness of the REVO project. Fine screen rule of 80 lines per cm is the new standard, changing again the rules of our industry. The new generation digital plates provide the requested quality, thus a wide gamut of PMS colours can be reproduced, without changing the inks in the press. The final printed quality is also more vibrant, with more “natural” greens, reds, oranges and blues. New graphic opportunities to Labels and Packaging designers are available. Further to “digital” consistency and cost reduction, REVO technologies can reproduce “real” colours” which could never be achieved before.”

Nick Harvey of Apex adds: “UV flexo ink and digital flexo plates deliver fantastic and consistent quality. But inconsistent ink transfer, and inconsistency between anilox rollers might endanger the “digital” consistency of the REVO standards. In a 7 colour separation a key factor is to provide accurate consistency of the lay down of the 7 colours. New engraving technologies developed recently, resulting in the next generation anilox rollers are able to overcome some inconsistency of standard anilox designs. REVO standards need a predictable ink density which can be achieved thanks to the scientifically designed open slalom ink channel geometry which delivers an ink transfer with less than 1% tolerance. The next generation technology provides fundamental contribution to the REVO “digital” new standards. A further advantage of REVO technology is that less ink transfer is needed, to achieve the same level of opacity. By overlapping 7 vignettes instead of using full solids, ink transfer is reduced, as well as ink consumption. Ink costs, curing costs are reduced, and the whole PMS process is consistent and repeatable.”


Federico d’Annunzio of Nuova GIDUE completes: “Extensive Digital Automation in the printing press is needed to collect all the  opportunities of the new REVO “digital” flexo process. On the printing and converting sections, servo motors and digital HD Cameras substitute the eyes and the fingers of the operator with digital eyes and digital fingers. The new generation presses exchange the print and diecutting cylinders from “old” to “new” job fully automatically, without operator. Set up and production operations are digitally controlled, with very limited intervention from the operator, which becomes a production manager and a quality tutor on the press, as most of the operations are automated and digitally controlled. Digital Automation in flexo presses completes the REVO “digital chain” from pre-press, to plates, to inks, to anilox and finally to printing and converting, to achieve a full REVO digitalization of the flexo process.”


Marko Tiainen of UPM Raflatac comments: “The REVO Digital Flexo Revolution is setting a global standard, and this calls for consistency from all partners.  UPM Raflatac is an innovation-driven, front running developer of self-adhesive label materials, and our proprietary production technologies guarantee the same consistency of surface quality and ink reception in every corner of the world. Among the benefits of REVO are cost-efficiency and a reduction in waste, and our product development supports this with materials like those in our Fit range, which are engineered for a more sustainable use of resources, cost-efficiency and process-efficiency while retaining optimal performance. New substrates and printing technology are progressing in parallel with the same objectives.”

Daragh Whelan of Adare finally concludes: if you can measure it, you can control it, and if you can control it you can reproduce it and this is one of the many advantages Revo gives to the converter. Having digital control of all of our variables ensures Brand consistency and enables Adare to emulate pantone shades out of 7 colours. With REVO “digitally” optimized technologies we are quicker to market and have also reduced the minimum order quantity for laminated flexible packaging products to as little as 5 kilos. It is like having a digital press with flexo costs.”

REVO Digital Flexo Revolution uses new Software, Hardware, UV Flexo inks, digital plates, new generation anilox rollers, 7 colours separation, standardized substrates and digital automation on press exclusively provided by REVO Members: Adare, Du Pont, Apex, Esko, GIDUE, UPM Raflatac, Flint. REVO Team Members provide together an “off-the-shelf” solution to Labels and Packaging converters, with a defined protocol of consumables, software and hardware technologies, which allow from “day one” immediate production using a REVO “digitalized” flexo process.

REVO Digital Flexo Standards will be available to the entire flexo industry 6 months after the official presentation of the REVO Project. REVO Partners agree to promote an “industry move” of flexo towards the full digitalization of the process, and agree to share at a later stage all the standards and the protocols defined for the best performance of the REVO Digital Flexo Revolution. The REVO Project standards will be open to all the flexographic industry players, who are willing to share the REVO Digital Flexo objectives.

REVO Team Members suggest the following list of main advantages for companies joining the REVO Digital Flexo Revolution.

Cost reduction: less substrate, less inks, less time are wasted for colour matching in the press. 90-95% of PMS palette is reproduced with 7 fixed colours in the press. Less ink is needed to print solid colours as only vignettes are used to reproduce heavy solids. Less substrate is wasted during set-up in the press due to Digital Automation and more up-time of the press is achieved due to down-time reduction for colour matching, print and die-cutting cylinders change, press set-up, press inconsistency during production.

Consistency: most variables are digitalized during the whole “from pre-press to print” chain. PMS inks are substituted by 7 fixed colours, operators skills are not required for colour matching. UV flexo inks deliver consistent ink behaviour in the press. Anilox rollers and inks are optimized for consistent performances. Digital Automation on press greatly reduces the variables caused by operator’s skills.

Quality: 7 colours separation-extended colour gamut provide vibrant effects on pictures, more natural and realistic images. 80 lines per cm screen count become standard, taking flexo to a higher print quality level.

Digital flexibility: the same file can be printed on a Digital or a Digital Flexo press, with similar quality and costs. With extremely limited wastes and set-up times on the press, production flow can be similar to a Digital press, with frequent job changes, job interruptions, high flexibility in jobs planning.

Graphic flexibility: a single job can show a virtually unlimited number of PMS colours, without additional print stations: 7 print stations are sufficient. 2 or more jobs can be interlocked, for short-runs production needs, on the same web, even if with several and different PMS colours. Still, 7 colours are sufficient.

A REVO Open House, at GIDUE premises in Florence from 10th To 12th of June 2014 , will introduce the REVO Project to the Labels and Packaging market. Live demonstrations of the full REVO process will be performed, with the participation of all the REVO Team Members.

More information & registration is available online soon: www.revo-digitalflexo.com

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Filed under Digital Flexo, Printing

Advantages of Flexographic Printing

By Don Amato, Chicago Tag & Label


If your company does its fair share of printing, it’s essential to understand the technology and equipment behind flexography. In basic terms, this process of direct rotary printing involves a raised image impressed into a flexible relief surface that turns the picture out onto a variety of materials. The concept is similar to the early letterpress style devices, which essentially “stamped” images and typeface onto paper in the publication of newspapers and books.

The technology offers many benefits over other types of reproduction, and the advantages of flexographic printing can be more easily understood by reviewing the process. First, the plate must be created by one of three techniques involving molding, computer-guided laser etching, or exposure of polymer to ultra-violet light. Next, the mounting process takes place, whereby plates are installed upon a cylinder, which is then inserted into the press. Finally, the ink is applied to the plate via tiny cups that hold exact measurements of the liquid, which will ultimately be deposited upon the printing surface.

While this description of the technology and method of flexography is quite basic, it’s still easy to see the advantages of flexographic printing. From the plate-making to the mounting process to the transference of the image, flexography is as its name suggests: a versatile and adaptable means of handling large scale reproduction of images and text.

Flexographic printing offers a variety of ink types, many of which require little or no drying time. 

When letterpress technology was popular, companies had limited options for ink and printable surfaces. For the most part, ink was water-based and required a certain amount of time to dry to avoid smudging. Commercial dryers were eventually developed to facilitate the process, but at an additional cost for equipment and maintenance.

Today’s flexographic printing methods involve quick drying in a wide variety of ink types. Depending on the application and surface to be printed upon, you’ll have the choice of five different kinds. Solvent-based solutions are ideal for plastics, wallpaper and other commercial uses, while water-based inks work well for more porous materials like cardboard and paper. To reduce or eliminate drying time, electron beam or ultraviolet curing inks are popular when printing onto plastic and cellophane. Chemical curing inks typically require a two-step process, which makes them useful only for a limited number of applications.

Flexography enables printing on a wide variety of both porous and non-porous surfaces.

Companies are no longer limited to cardboard, paper and fabric when printing images, making this feature one of the top advantages of flexographic printing. Countless consumer and commercial goods involve this technology, from the printing of wallpaper to creating giftwrap to coloring floor tiles.

The easy plate-making process enables you to print millions of images with one template.

Whether using plastic or polymer, the plate created during the flexographic printing process is durable for a consistent image with every print. Every copy created is an exact replica of the previous one, and your first reproduction is the same as the last. You avoid the need to restructure the plate, thereby avoiding slight discrepancies that can cause image variance and irregularities.

Pre-established inking amounts throughout the printing process means there’s no need for adjustments or re-calculations in the middle of a job.

Problems with ink distribution can completely destroy a printing run, costing thousands of dollars when you need to start the process again with new materials. Exacting ink control is one of the best advantages of flexographic printing, and it’s typically handled by either a fountain roll system or doctor blade technology. The former involves pouring the designated ink onto cups or grooves on the plate, whereas the latter is more precise. A doctor blade system incorporates geometry and volume displacement to determine the amount of ink necessary to evenly cover the plate. Then, it essentially “squeegees” off any excess ink to ensure that the resulting print is clean and smudge-free.

Flexographic printing technology is capable of printing continuous patterns.

Reproducing images and text on corrugated cardboard, labels and other individual items isn’t too difficult for most current technology. However, there is more of a challenge when you need to print a constant pattern throughout several dozen or even hundreds of feet. Examples include wallpaper, printed cellophane and gift-wrapping, which require a seamless pattern in a continuous, unbroken design. The rotary operation and consistent ink control of flexographic printing enables you to print the same design over and over without interruptions in the pattern.

Flexography is ideal for solid color printing.

Due to its exacting ink control systems, one of the best advantages of flexographic printing is the ability to generate solid colors on both porous and non-porous substrates. In other printing processes, several layers of ink are required to attain the proper saturation and richness. Because the ink used in flexographic printing is able to dry quickly or cure without the need for drying time, several layers can be applied within a short amount of time.

For food-related consumer products, flexographic printing offers the perfect balance of durability and safety.

Certain governmental regulations require that food packaging containers be printed with ink that will not wear off, flake, separate or otherwise degrade. Added to this challenge is the fact that most food packaging is comprised of plastic, cellophane or other non-porous materials to which traditional inks won’t adhere. With flexography, printings are bonded to the surface without the threat of deterioration or safety risk to consumers.

When considering your printing options, it’s best to make your decision by balancing cost effectiveness, quality and versatility with the application for its intended use. There are certain advantages of flexographic printing that make the process well suited for many consumer and commercial applications. Its capabilities surpass traditional methods that don’t feature the same flexibility and technological advancement.

About the Author:

chicago-tag-don-amatoDon Amato is Vice-President, Sales of Chicago Tag & Label in Libertyville, IL. Chicago Tag & Label manufactures form labels, labels and tags that deliver solutions to a broad range of industries including retail, industrial, manufacturing, distribution and medical environments.

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Filed under Printing

How UV-LED Inkjet Technology is Increasing Profits for Flexographic Printers – Part 3

By Roland DGA 

Package Prototyping 101: Why Universities Have Adopted Roland VersaUV Technology 

Outside the business arena, VersaUV technology has found an enthusiastic audience within the university system, where the basics of the design, printing and finishing processes are taught to aspiring package designers.  Across the U.S., several of the most renowned package design schools have adopted VersaUV technology, citing its quality, efficiency and overall versatility as key factors in their selection process.  While these institutions often serve a range of student requirements and applications, having VersaUV in-house allows them to also explore design concepts on the vast range of substrates that flexo presses support.

Two such universities include the Sonoco Institute of Package Design & Graphics at Clemson University and Rochester Institute of Technology (RIT) School of Print Media.  For these and other institutions, VersaUV’s unique ability to print, score, die cut and emboss actual press substrates to exacting specifications makes it a great platform for both instructional and research purposes.

The Sonoco Institute of Package Design & Graphics at Clemson University

What makes packaging appealing to consumers? Why do certain colors, textures and graphics generate interest while others get passed over?  The Sonoco Institute of Package Design and Graphics at Clemson University in Clemson, S.C. exists to help answer questions like these.   Each year, its faculty instructs more than 200 students in the art of packaging design.

“Our students are interested in developing real packaging for real applications,” said Dr. R. Andrew Hurley, assistant professor at the Sunoco Institute of Packaging Design and Graphics. He and his students value the VersaUV for its ability to print on a wide range of substrates, creating prototypes that are virtually identical to full production packaging.  They have run projects on plastic bagging material, thermoformable substrates, corrugated cardboard, and several types of paperboard. “The Roland prints on virtually any material, so when our students designed flexo packaging, we rarely had to worry about substrates,” Hurley noted. “It was liberating knowing that our designs would come out perfectly on the final manufacturing material without having to print on roll stock, cut, glue, score and then have a smear or air bubbles. With the LEC-330, we were able to save time, money, materials and design according to our specifications, not to the limitations of our equipment.”

The Sonoco Institute of Package Design and Graphics is equipped with state-of-the-art facilities, including a cutting-edge prototyping lab.  Among the lab’s current high tech equipment is a Roland VersaUV LEJ-640 64-inch UV inkjet printer. Originally, an LEC-330 was being used for the program, but the Institute recently replaced that model with an LEJ-640 to be able to print on thicker stocks such as corrugated boards.

According to Hurley, students leverage the VersaUV’s capabilities to run multiple iterations and then determine what works best for their respective projects.

“The results are stunning” said Hurley. Using the VersaUV’s CYMK plus white and clear inks, students can reverse print with a basecoat of white ink, produce full-color images, and finish each project with unique patterns, textures and varnishing effects using layers of clear ink.  “Elaborate textures and effects like these would be very expensive to simulate on other equipment,” Hurley noted.

In addition to students, the university serves more than 600 corporations who have worked with the Institute’s faculty and staff to train their employees in digital design, as well as to take advantage of the Institute’s comprehensive packaging design and testing process. The design and testing process begins with faculty and students working collaboratively with corporations to develop specific packaging designs and prototypes.  Next, the Institute uses its own fully-stocked grocery store to test the effectiveness of the packaging.  Prototypes are placed next to competitors’ products in the store aisles.  Shoppers are given a list of products to purchase and are asked to wear eye-tracking glasses.

As shoppers make their selections, the inward- and outward-facing cameras on the glasses record the movement of their eyes, giving researchers a window into their cognitive process.

“Especially for the testing process, we rely on the VersaUV for its precision color matching and accurate registration to print realistic prototypes,” reports Hurley.  “I am completely amazed by this machine.  It fits in perfectly with our curriculum and allows the students to see the results of their work almost instantaneously.”

Rochester Institute of Technology’s School of Media Sciences

For RIT’s School of Media Sciences, VersaUV technology is equally important. The university is known for leveraging its state-of-the-art facilities to prepare graduates for careers in printing and publishing. RIT has been using a Roland VersaUV LEC-330, and the inclusion of this advanced 30-inch UV inkjet printer/cutter has helped to fill an important need in the school’s curriculum and research.

“The VersaUV has generated a lot of excitement among the staff and students. It raises the bar with multiple colors and surface effects,” said Erich Lehman, Premedia Facilities Coordinator, RIT School of Media Sciences. “The students have used it to turn out some really innovative work.”

At RIT, Lehman and his students have the opportunity to test out the latest in printing technology from a variety of manufacturers. Students use the VersaUV to produce a variety of graphics, including packaging prototypes.

“We find the VersaUV incredibly valuable for teaching concepts for flexographic applications,” Lehman said. “It prints on a wide variety of flexo substrates, and since it prints white ink, we are not limited to opaque substrates. The VersaUV gives us the ability to take a student’s flexo project from ideation to realization.”

RIT students often employ the VersaUV’s white and clear inks on their designs, creating gloss and texture. “The clear ink has been incredibly popular,” said Lehman. “Students enjoy using it to add texture and interest to their projects. They also enjoy experimenting with the wide variety of substrates that can be run on the LEC.”

Student packaging designs have earned top honors in the American Packaging Corp./Kraft Product Design Challenge at RIT. In the four-week challenge, students from the industrial and graphic design departments worked with packaging science students to create new packaging for familiar brands, including Planters Peanuts, Wheat Thins, Oreos and Nutter Butters. The teams’ formal presentations were judged by representatives from the sponsoring companies.

Professor Alex Lobos of the School of Industrial Design noted that having the VersaUV allowed the students to produce actual prototypes rather than appearance models. “This is a critical difference for the students as well as for the judges. The packages were created as designed, with nothing lost in translation,” said Lobos. He also credited the VersaUV with allowing the students to attain an additional level of understanding of the production process.

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How UV-LED Inkjet Technology is Increasing Profits for Flexographic Printers – Part 2

By Roland DGA 

UV Printers in Action

To get a feel for how UV technology is revolutionizing pre-press and proofing, it helps to take a look at some real-world examples.  These companies are currently putting advanced UV-LED printers to work in their respective businesses to increase the efficiency, capabilities and overall success of their operations.

PBM Graphics, Inc.

Packaging Prototypes Increase Sales for North Carolina Printer
Durham, North Carolina-based PBM Graphics, an “A to Z” printing and fulfillment company that employs a staff of nearly 600 and has specialized in commercial printing for more than 30 years, operates under the umbrella of Consolidated Graphics – a 70-company business network generating $1 billion in annual sales. PBM, which runs multiple sheetfed and digital presses as well as a full web and flexo press, started producing packaging prototypes in late 2011 when it purchased a Roland VersaUV LEC-330 UV inkjet printer. Since then, the company has successfully grown its business by offering package prototype services.

PBM uses its VersaUV to produce prototypes of gift card carriers for many of the most recognized retailers, overwraps for trading card clients, and shrink wrap prototypes for bottle packagers and adhesive label packages.

“We originally purchased the VersaUV for its opaque white capabilities, but use it far more often for prototyping,” said Adam Geerts, President of PBM Graphics. “We really appreciate the LEC-330’s ability to produce textures, like simulated foil stamping and embossing, as well as the wide variety of substrates the printer can accommodate.”

Geerts points out the significance of PBM’s LEC-330 purchase. “Among all the millions of dollars of equipment we’ve purchased over the years, nothing has generated as much excitement with the sales team as the VersaUV LEC-330.  There’s a lot we can do to show the customer what a finished product will look like without having to manufacture one,” he said.

According to Geerts, the functionality and capabilities of the LEC-330 have allowed PBM to save a significant amount of money. “The foil stamping, embossing and printing plates made a lot of prototype projects cost prohibitive in the past,” Geerts said. “With our VersaUV, we’re now able to produce the same jobs that previously would have gone through full manufacturing for pennies on the dollar.”

Geerts also notes the importance of being able to create realistic prototypes affordably and in-house when it comes to acquiring new business. “A lot of what we do is done at our own expense to help a sales person get a foot in the door or to assist an agency in winning a campaign. It’s one thing to talk about an idea, but to be able to see and hold the concept is much more compelling,” he said.

“The VersaUV is the highest quality digital proofer that we’ve ever experienced,” said Geerts.  “We can get the resolution, color and textures needed to make accurate prototypes for any of our customers.”

K1 Packaging Group

VersaUV Allows California Printer to Fully Satisfy Existing Clients and Attract New Customers
Headquartered in City of Industry, Calif., K1 Packaging Group produces paperboard folding cartons, digital and flexo printed labels, and high-end graphic packaging materials for both domestic and international retail.  K1’s clients include companies within the food and beverage, beauty and cosmetic supply, media software/hardware, and nutriceutical and pharmaceutical industries.  In addition to their main 85,000 square-foot location, K1 has another 20,000 square-foot facility in Pomona, Calif. that houses Everest Packaging, which focuses on contract packaging.  Altogether, K1 employs a staff of 90 and a variety of devices, including Mark Andy, Inc. flexographic printers and a Roland VersaUV® LEC-330 UV-LED Printer/Cutter.

Jimmy Tsai, K1 Packaging Group’s sales manager, notes that the LEC-330’s ability to produce highly realistic prototypes, along with the printer’s unique embossing and spot UV capabilities, is what won them over. “Many of our customers’ projects are printed on holographic material. The fear of running a print job without first producing a sample is very high, with all that could go wrong and the costs involved if it does,” said Tsai.  The LEC-330 has eliminated that fear by enabling K1 to create prototypes that closely resemble the finished product.

According to Tsai, early concerns over the ROI his company would see from the LEC-330 purchase were quickly alleviated.  He notes that the investment has completely paid off, allowing K1 to bring in a new base of customers – primarily from the personal care and cosmetic industries – in need of package prototypes that look like the real thing.  In serving this higher-end clientele, K1 has also found the LEC-330’s ability to print white ink extremely useful for creating packaging that really pops and attracts consumers.

Tsai points out that his customers are thrilled with everything the LEC-330 can do. In addition to enabling K1 Packaging to create realistic prototypes efficiently and cost effectively, it has allowed the company to increase their relationships and become more involved with clients at an even earlier stage in the creative process.

White Graphics, Inc.

UV-LED Technology Enables Illinois Shop to Produce Realistic Flexible Packaging Prototypes
Employing a staff of nine at its Downers Grove, Illinois headquarters, White Graphics produces flexible packaging, displays, cartons, pressure sensitive labels, mockups and sales samples.  The company’s client list includes a number of corporations, such as M&M Mars, Unilever, PepsiCo, Sonoco, Handi-Foil and Packaging Corporation of America – all of which depend on White Graphics to provide them with high quality, innovative packaging solutions. To expand their production capabilities, White Graphics purchased a Roland VersaUV LEC-300 printer/cutter.  Following the success of the 300 model, a VersaUV LEJ-640 flatbed printer was recently added to the workflow. The ability to print on such a wide variety of substrates has made a major impact on the company’s success.

Richard White, president of White Graphics, appreciates the durability of Roland’s ECO-UV inks, especially when printing on foil bags and other flexible substrates.  “The inks have a lot of stretch to them so they don’t crack, yet the surface passes any rub test you can imagine,” he noted. “The ability to create very tight comps of flexible bags with white underlay, as well as the corresponding corrugated and folding carton pieces, has made us a valuable partner in product development for our clients.”

“Applying white underlay and ECO-UV Clear Coat overlay on foils in conjunction with full-color process creates an almost perfect comp as an end result,” added vice president Andrew White.

Because White Graphics produces packaging for the food industry, samples of their printed products are rigorously tested at sensory laboratories to check for any retained odors from the printing process. To comply with the testing procedures, White Graphics’ food packaging print samples are wrapped in aluminum foil as they emerge from the printer and sent directly to a laboratory. “The packages we printed on the VersaUV passed the lab test with an A+,” Andrew said.

Operating in a niche market that depends on their ability to turn around complex jobs quickly, White Graphics relies on the company’s ingenuity and the advanced functionality of its equipment to satisfy its existing clients and attract new customers. “There isn’t a job that comes in here that isn’t a challenge, said Andrew.  “The VersaUV quite simply allows us to provide better service to our clients.”

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How UV-LED Inkjet Technology is Increasing Profits for Flexographic Printers – Part 1

By Roland DGA

Having the ability to quickly create a realistic package prototype that impresses a potential client with its detail and accuracy can make all the difference in the world when it comes to winning business in today’s competitive marketplace.  Until recently, the problem has been how to easily and effectively achieve this level of realism – a prototype that closely matches the final product – cost effectively and within a short window of time. Using specialized proofing equipment or stopping the press to run samples can cause considerable inconvenience not to mention thousands of dollars of lost production revenue.  Today’s advanced digital UV inkjet printers and printer/cutters offer companies specializing in flexographic printing an effective, affordable, user-friendly solution.

How Digital UV Inkjet Printers are Revolutionizing the Pre-Press Process

Incorporating state-of-the-art technology, UV inkjets are capable of producing realistic package prototypes in hours instead of days or weeks, without the long set-up time, waste and returns associated with traditional package prototyping methods.  In addition to enabling flexo printers to create high quality prototypes in-house and in record time, the ability of UV devices to print on virtually any substrate allows for the creation of package prototypes using materials identical to those used in the final print run.  The advanced features of UV inkjet printers also make it possible to incorporate unique, eye-catching varnish and embossing effects that add value and appeal to any prototype. These innovative UV devices are opening up new profit centers as well, allowing flexographic printers to accept shorter runs and new types of print jobs that previously wouldn’t have been economically feasible.

By making it possible to create detailed, realistic prototypes without taking the press offline or outsourcing, a digital UV inkjet printer, such as those within Roland’s VersaUV® series, can save valuable time reducing both cost and labor. Because these machines are capable of printing directly onto the flexible substrates and clear films often used in flexo jobs – including PET, PP and shrink wrap – accurately matching colors and providing “proof of concept” becomes a much easier task.  A packaging design firm, flexo printer, or converter that adds a UV printer into its daily workflow can show a prospective customer a prototype that resembles the final, finished product in every respect – right down to the client’s desired packaging material – within hours.


A big part of the pre-press process is proofing, which can be an expensive and painstaking process. In a flexo operation, even a single proof or comp requires creating plates, which adds labor and material cost to the job.  While many shops rely on water-based inkjet proofing devices to curb costs and produce proofs, these platforms don’t always support the types of films and other substrates used to produce flexible packaging.  And, prototypes produced on substrates differing from those used in the final product – even if those differences are subtle – can cause problems when the job goes to production.  The emergence of UV-LED inkjet printers addresses this dynamic.

These devices deliver both the precise color imaging of water-based inkjets and the broad media support needed to effectively simulate on-press results, at a fraction of the time and cost.

Distributed Print Operations

Employing a UV printer can also greatly enhance and expedite the pre-press process when more than one facility is involved.  Advanced color management software designed to interface with Roland’s VersaUV printers – including programs from GMG, CGS and EFI – dramatically improve color-matching accuracy and simplify the entire proofing/color verification process.  Working in conjunction with Roland’s advanced VersaUV printers, this software not only enables you to hit the exact color you’re looking for, it also ensures consistent results across pre-press and production platforms when printing takes place at multiple locations. For example, proofing can take place at a facility in the U.S., and you can expect the same results from printing presses, whether flexo, rotogravure, or lithographic, located anywhere in the world.


Package designers and brand managers often wish to see a variety of packaging options that differentiate their products from competitors while capturing the look and feel of finished goods.  VersaUV printers and printer/cutters offer a variety of finishing options. Clear Coat ink offers the ability to add matte or gloss varnishing effects for highlights or floods that closely match the final printed product. You can even simulate embossing for brand names or special effects.

Finishing also includes die-cutting and scoring of the materials. A UV-LED printer featuring integrated contour cutting, such Roland’s LEC-330 and LEC-540, not only prints but also performs scoring, kiss cutting and die cutting functions all in one seamless workflow, assuring that the proof you review is truly representative of the final product.

Low Heat Curing

Although UV inkjet printing has been around for quite a while, until recently, it was limited by the nature of its curing technology.  Conventional UV lamps can reach temperatures as high as 1500°F (800°C), virtually eliminating the possibility of printing on any heat-sensitive material.  Today’s UV-LED lamps, generate very little heat, allowing them to print on a wide variety of films used in flexible packaging, including clear, metallic, colored and shrink.

Specialty Ink Benefits

In addition to printing CMYK, Roland’s VersaUV printers can also be equipped with specialty inks, including clear and white. The ability to print high opacity white ink is especially important for flexographic printers, since many flexo jobs involve printing on metallic, clear films and shrink wrap.  Roland’s ECO-UV® and ECO-UV® S inks dry instantly and are extremely durable, so they won’t rub off like other white inks. ECO-UV S ink can also be stretched and applied around curved surfaces and edges without peeling or cracking, making it ideal for shrink sleeves, shrink wrap and other vacuum forming and flexible packaging applications. Clear coat offers advantages, including an unprecedented high gloss finish on output, special varnishing and embossing effects, scratch and chemical resistance, and enhanced outdoor durability.  Digital UV inkjet printers that support specialty inks improve and expedite the proofing process, allowing you to get the highest degree of accuracy and assuring the success of your final press run.

Low Operating Costs

Low cost of operation is another UV-LED technology benefit.  In fact, the cost of producing a sample on a UV-LED device can be as low as a few cents per sample. Compare that to an estimated dollar-per-sample cost basis for the same proof generated on a water-based inkjet or $50 to $500 per sample when outsourced.  Running a press to produce proof samples is even more expensive. Plus, UV-LED inkjet proofs can be produced on demand – in one or two hours if needed – allowing design and production changes to be implemented in real time.

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Calibrating Eurostampa’s Flexo Methodology to G7® Standards Returns Big Dividends

lBy Salmon Creek Media & Marketing

Since 1966, Eurostampa, an Italian-owned company, has produced high-quality labels for the wines and spirits industry, including major international brands Bacardi, Smirnoff, Captain Morgan, Jim Beam, Wild Turkey, Skol Vodka, and Kahlua. In 2010, they broke ground on their new 70,000 square foot printing facility in Cincinnati, Ohio, headquarters for their North American operations.

siller-francisco“As a family owned, global company that is well-known for supplying the highest quality products and service to our customers, we are always looking for innovative ways of improving our processes to ensure that the products will be fit for purpose, with the leanest and fastest operations available,” explained Eurostampa’s Quality Manager Francisco Siller. “We were already qualified on G7® in offset when the decision was made to qualify as a G7® Master Printer for flexo. G7® for offset brought immediate benefits to our prepress operations that were immediately perceived by our customers, mainly for new projects.”

Beginning the G7 Qualification Process

To manage the process that would lead them to formal qualification as a G7 Master Printer by IDEAlliance, Eurostampa turned to All Printing Resources (APR). The role of the G7 Expert is to facilitate the implementation of the G7 process and submit documentation and samples to IDEAlliance on a company’s behalf.

“APR has been a reliable supplier of flexographic solutions for Eurostampa in North America, and their qualified flexo team is always willing to help Eurostampa on continuous-improvement initiatives,” said Siller. “As soon as we learned that they had G7 expertise in flexography, we decided to develop this project together.”
CatHaynes2Bringing a level of experience and a real understanding of the project’s challenges was APR’s Catherine Haynes, a Qualified G7 Expert, who worked closely with Ken Codling, Technical Manager; Bob Fenster, Production PSL Manager; and Francisco Siller. “It was a great experience working with her,” Siller continued. “She is a knowledgeable, ‘hands on,’ committed professional.”

As a neutral, objective observer, Haynes was able to work with the press operators and show them how the G7 qualification process gives them new tools to make their jobs easier. As with any new project, there is always some resistance; however, standardization and process improvement have always been a part of Eurostampa’s culture, and their press operators quickly realized the benefits the G7 process would deliver for their workflow.

Prior to starting G7 implementation, Eurostampa had great process control and was at a GRACoL 6 Standard, which made for a smooth qualification process. They have always been a company striving for operational excellence and measuring the critical variables of every process, and not just on press. This has been the key to the company’s success.

APR brought their own software for the qualification process, but their ultimate goal was to have Eurostampa be able to do it themselves with their own tools. Eurostampa did use their own RIP.

The G7 Qualification Process

The entire G7 qualification process entails:

  • Defining the goal
  • Running a gray-balance target
  • Measuring and analyzing the target
  • Applying the curves to the file
  • Running the gray-balanced plates
  • • Profiling the process

The first phase of the calibration process required linear press runs to benchmark where Eurostampa was and then develop the necessary adjustments curves. Calibration has a two-fold benefit. It brings a process into a known state, one defined by standards that direct us to a commonly agreed state of order. It also helps extend the life of the process, bringing it back to a known state of order—to the specs.


The second phase involved rerunning the jobs with new adjustments. There was a third and final run to confirm the results.

The goal was to qualify three different substrates—metallized, paper, and film—within a three-day period. Everything was calibrated using Curve 3 software for curve adjustments and setting the definition of neutral gray. Calibrating each of these processes to a common, known state means that Eurostampa can now generate one proof because all of their processes share a similar neutral appearance.

For flexographic printing, the standards are still offset-based, so it can be difficult to get the flexo inks to match the target values. The standards are also based on paper and not film. “There were many variables involved,” noted Siller, “and the latest technologies were required. G7 can be more complicated for flexo than it is for offset. With less control of an ink’s density at the press, it limits the ability to achieve target densities. Note: There are flexo-based targets, but they are not presently part of IDEAlliance’s qualifications.


The challenges of Flexo often make it difficult to become a flexo-qualified G7 Master Printer. While there were only 11 printers worldwide that had achieved the high expectations of IDEAlliance’s G7 Master program and were listed in the IDEAlliance G7 Master Database when Eurostampa completed the process in March 2013, Eurostampa easily qualified.

“Although a company only needs to qualify on one substrate,” said APR’s Catherine Haynes, “Eurostampa chose to run three different substrates, and all three passed.”


Now that the G7 qualification has been completed successfully, Eurostampa is educated about the process and enabled to continue applying this gray-balancing process for themselves. However, future G7 Master qualifications by IDEAlliance will require a submission process through a G7 Expert.

Using G7 process control is providing returns in improving quality and efficiencies at Eurostampa. Operators now have specific targets and the tools to help them manage the process, and there is no need to constantly tweak the press conditions.

While it isn’t easy to maintain G7 process control, Siller says that it is doable. “We need to keep current on software updates, target updates, and measuring equipment upgrades. It forces the verification of critical variables on every process before any project goes to the press, and it makes us ‘do it right the first time.’”

Eurostampa Realizes the Benefits of G7

G7 Master Printer status brings significant benefits to a company. Eurostampa has added verification steps, but decreased time lost at the presses for not having the right elements for production. They are seeing quality benefits including color consistency, better setup times, and reduced waste. And, their customers are now working with known standards throughout the prepress workflow, allowing them to achieve a common appearance across their product lines and reduce their costs and time to market.

About Eurostampa:

eurostampaEurostampa is a family owned company. In over 40 years of activity it has been able to stand out in all five continents in the world of quality and highly prestigious label printing. It has been able to offer a combination of traditional artwork, typical of what is made in Italy, and high technology using off-set, flexo, screen and digital printing. Right now, Industria Grafica Eurostampa has three different plants, the headquartersin Bene Vagienna (Italy), a second one in Cincinnati, Ohio (Eurostampa North America) and a third one in Glasgow (Eurostampa UK).

About All Printing Resources, Inc. (APR):

apr-logoAll Printing Resources, Inc. (APR) is a proven resource for solutions, trusted service, and support to the flexographic printing industry. APR delivers measurable performance enhancements and total cost reductions, including the after sale attention needed to see optimal results. APR represents some of the most innovative product lines worldwide and takes a “team” approach to deliver process improvement and innovative solutions.

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