Category Archives: Marketing
More than Skin Deep: OXY® Clinical
A Case Study by Salmon Creek Media & Marketing Who they are: For more than three decades, OXY®, a Mentholatum brand, has been a leader in acne care. Through the years, they’ve worked hard to provide acne solutions that are … Continue reading
Filed under Case Studies, Design, Marketing
Hot Diggity Dog! New Packaging for a Timeless Product Line
A Case Study by Salmon Creek Media & Marketing Who they are: For more than 130 years, Zweigle’s has been making great-tasting sausage, hot dogs, and specialty meat products based on their exclusive “Old World” family recipes. Today, as a … Continue reading
Filed under Case Studies, Design, Marketing, Printing
“Notice Me” Packaging in the Coffee Aisle
By Alan Harris, Print Coat Instruments Ltd Not so many years back, the coffee aisle in most supermarkets and convenience outlets was fairly unimaginative, dominated as it were by a handful of instant coffee brands. Generally, both the product and the … Continue reading
Using Social Media to Engage Customers, Prospects & Partners to Grow Business in the Flexo Industry
By Salmon Creek Media & Marketing It should not be a surprise that social media needs be an integral part of any marketing strategy being executed today. While social media implementation has become common in business-to-consumer (B2C) … Continue reading